Driving App in Focus: Safer Roads Through Tech-Savvy Incentives

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Available on the AAMI mobile application, this innovative program allows the insurer to evaluate users’ driving habits, delivering feedback and suggesting ways to enhance safety on the road. Policyholders receive a safety score after each trip—taking into account factors like speed and smoothness in driving—and are rewarded for making strides in their scores.

Suncorp’s data, collected since 2022, indicates promising results: approximately 39% of users have improved their safety scores with sustained app usage. Impressively, among those initially marked with "low" scores, over half have shown noticeable progress.

The key improvements noted include smoother turning, gentler braking, steadier acceleration, and reduced phone use—all crucial elements contributing to safer driving practices.

Mary Kennedy, a spokesperson for AAMI, emphasized the initiative’s educational goal. “The app provides users with feedback on a trip level to highlight driving events which occur and provide tips to improve,” she explained. Participants can also earn badges for mastering particular safe driving behaviors, helping to incentivize improvement over time.

Kennedy acknowledges the burden driver distractions play on road safety, pointing out that rear-end collisions are the most prevalent type of claim over the last ten years. She noted these crashes often stem from a mix of impatience and inattentiveness behind the wheel.

“We want to be a leading voice for safer roads,” Kennedy stated. “Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents and use the insights to encourage road safety in the community.” This initiative highlights a merger of modern technology with safety education, potentially reducing accidents.

The potential knack for blending fun and learning in this app has also been praised by Kristy Ross, a clinical psychologist at the Black Dog Institute. “By incorporating rewards, challenges and progress tracking, it transforms behaviour change into a fun experience (not dissimilar to gaming) and users are incentivised to continue their progress over time,” Ross remarked.

Beyond personal benefits, AAMI’s app is also being utilized in collaborative efforts with New South Wales' State Insurance Regulatory Authority, aiming to evaluate the driving skills of over 500 young individuals, focusing on increased safety and responsible driving habits through its telematics feature.

The evolving landscape of driver-focused technology remains a promising pathway to reinforce safe driving practices. AAMI's initiative, as highlighted in the original article, exemplifies the strategic use of technology to mitigate risks and potentially change safety dynamics on the road.

Published:Monday, 9th Dec 2024
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Insurance News

Clear

TAL's Health Sense Plus Now Covers Income Protection Policies

17 Apr 2026: Paige Estritori

In a significant development for policyholders, leading Australian life insurer TAL has announced the expansion of its Health Sense Plus program to encompass income protection (IP) policies. Effective from 8 August 2025, this initiative aims to incentivise proactive health management by offering premium discounts to clients who engage in preventative health checks. - read more

AFCA Directs Insurer to Reinstate Critical Illness Coverage After Miscommunication

17 Apr 2026: Paige Estritori

The Australian Financial Complaints Authority (AFCA) has recently ruled in favour of a policyholder who inadvertently cancelled his critical illness insurance due to unclear communication from his insurer, TAL Life. This decision underscores the critical importance of transparent communication between insurers and their clients, particularly regarding the implications of policy modifications. - read more

AIA Australia's Latest Enhancements to Priority Protection Insurance

17 Apr 2026: Paige Estritori

AIA Australia has recently updated its Priority Protection life insurance suite, introducing changes designed to simplify discounts, enhance policy clarity, and support premium affordability. These enhancements, effective from 9 November 2025, reflect AIA's commitment to providing value-driven solutions for policyholders. - read more

Zurich Australia's New Income Protection for Women's Health

09 Apr 2026: Paige Estritori

Zurich Australia has unveiled a pioneering income protection benefit tailored specifically for women's health conditions, including menopause and endometriosis. This initiative addresses the significant impact these conditions have on women's professional lives and financial stability. - read more

APRA's Renewed Efforts to Reform Income Protection Insurance

09 Apr 2026: Paige Estritori

The Australian Prudential Regulation Authority (APRA) has announced the resumption of its reforms targeting individual disability income insurance (IDII), commonly known as income protection insurance. This initiative aims to address the financial challenges that have plagued the industry, with insurers reporting losses exceeding $3.4 billion over the past five years. - read more

AFCA's Landmark Decision on Occupation Definitions in Income Protection Claims

09 Apr 2026: Paige Estritori

The Australian Financial Complaints Authority (AFCA) has recently delivered a pivotal ruling that clarifies the definition of 'occupation' within the context of income protection insurance claims. This decision arose from a dispute involving a policyholder whose income protection benefits were terminated after the insurer discovered he was listed as a director of a company while receiving payments. - read more

Click for more Insurance News